by Richard Risemberg
This is the way it is: if your book does not enjoy extensive publicity, it will not sell.
This is not a hard and fast rule, as miracles do happen through word of mouth, but the odds favor ads in this word of white noise that we live in. Sure, Moby Dick is a classic now, but it was a flop in Melville’s lifetime, even though he had already published two bestsellers!
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